Demand for air purifiers has witnessed a surge as air quality, especially in Delhi-NCR, dropped to hazardous levels, according to manufacturers of the product.
Companies, including Kent RO Systems, Xiaomi, and LG Electronics India, said in the festive season, air purifiers sales grew up to 50 per cent as the Air Quality Index (AQI) of Delhi and the adjoining moved towards an alarming level.
Like the previous year, the appliance makers have witnessed growth in the last 2-3 weeks in sales and enquiries for air-purifiers and expect a further uptick with the increase in the AQI index in the coming weeks.
LG Electronics India Senior VP- Home Appliances Sanjay Chitkara said: “As Delhi battles one of its worst pollution seasons yet, suddenly the demand for air purifiers has surged in Delhi NCR”.
Kent RO Systems CMD Mahesh Gupta said sales of air purifiers and filters witnessed a significant surge during the winter months in India, coinciding with the deterioration in air quality.
“During the festive season, we observe a noticeable increase in sales of about 20- 25 per cent as consumers become more conscious of indoor air quality and their overall well-being,” he said.
Xiaomi said amid rising pollution levels, particularly in the North region, there has been a noticeable shift in consumer behaviour, with a growing focus on health and cleaner indoor environments.
“This has driven a sharp rise in Xiaomi’s air purifier & air purifier filter sales, with numbers climbing over 50 per cent higher than usual in the past month,” said a Xiaomi spokesperson.
According to a report from EMR, the India air purifier market size attained a value of Rs 777.75 crore in 2023. The market is expected to grow at a CAGR of 16.30 per cent between 2024 and 2032, it said.
