Unveiled by Aditya Birla Group Chairman Kumar Mangalam Birla, the state-of-the-art, fully automated plant boosts the company’s production capacity to 866 million litres per annum (MLPA), making Birla Opus the second-largest decorative paints manufacturer in India by installed capacity.
The new facility has an installed capacity of 180 MLPA for water-based paints, 20 MLPA for distempers and 30 MLPA for solvent-based paints, including wood finishes.
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The water-based paints will use in-house-manufactured advanced emulsions as the key raw material through a unique polymer synthesis process, allowing the company to offer innovative features like multi-stain resistance, dirt resistance, crack-bridge-ability and high scrub resistance, the company said, adding that the solvent-based paints will use in-house resins with designer molecules for high corrosion resistance, better durability, faster drying and superior gloss.
The plant is fully sustainable with zero liquid discharge, the company said, and equipped with its fourth-generation manufacturing technology to manage the supply chain at lightning speed, with zero defects and end-to-end product traceability.
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Earlier, Birla Opus Paints had outlined plans to establish six manufacturing plants with a total capacity of 1,332 MLPA at an upfront investment of ₹10,000 crore. The paints business has already incurred a total capex of ₹8,470 crore.
KM Birla said, “Our paints business speaks to a new India, a confident and aspirational India. The business is progressing in line with the plan with an impactful journey so far and is on track to hit the revenue target of ₹10,000 crore within the first 3 years of full-scale operations.”
Himanshu Kapania, Director at Aditya Birla Group, said, “Birla Opus Paints continues to make rapid strides as part of its growth journey. With 4 out of our 6 state-of-the-art, fully automated manufacturing plants now operational across Panipat, Ludhiana, Cheyyar and Chamarajnagar, we are well-positioned to meet the growing demand by having higher supply capacity.”
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Shares of Grasim Industries Ltd ended at ₹2,501.00, down by ₹18.80, or 0.75% on the BSE.
First Published: Nov 19, 2024 5:26 PM IST