The Agricultural and Processed Food Products Export Development Authority (APEDA) is implementing strategic initiatives to diversify India’s agricultural exports, focusing on key products like fresh fruits, vegetables, processed foods, and animal products. This approach aims to reduce reliance on a few commodities and elevate India’s standing in the global value chain. APEDA is actively seeking partnerships with global supermarkets to showcase Indian products internationally and is collaborating with research institutions to streamline logistics, emphasizing its commitment to enhancing competitiveness and ensuring sustainable growth in agricultural exports.
Furthermore, APEDA’s efforts to promote Shree Anna-Millets align with the government’s vision for a healthier and diversified food landscape. Over the past year, APEDA has focused on integrating value-added products under the Shree Anna brand, contributing to a more extensive product line. This strategic initiative connects these products seamlessly to the export value chain, which is pivotal in expanding India’s agricultural export portfolio. APEDA’s proactive approach has led to substantial export growth to key markets, such as Iraq, Vietnam, Saudi Arabia, and the UK. Additionally, the organization actively supports startups, women entrepreneurs, and Farmer Producer Organizations (FPOs/FPCs) to participate in global events, fostering inclusivity in India’s agricultural export sector.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.