AgTech platform DeHaat has announced the acquisition of Olam Agri-owned AgriCentral, a farm advisory platform in India, through a business transfer agreement in an all cash deal. The deal size was not disclosed. The acquisition of AgriCentral, a platform with over 10 million smallholder farmers, will enhance DeHaat’s bouquet of digital farmer services, the company said in a statement.
“AgriCentral’s cost-efficient digital capabilities will complement our efforts in reaching millions of underserved farmers with our full-stack agri value chain offerings. It will also enable us to introduce multiple value-added services such as precision advisory, mechanization, insurance, and cattle advisory to enhance the livelihoods of our farmers,” Shashank Kumar, Co-founder & CEO, DeHaat.
Farm advisory services
Founded in 2018, AgriCentral is an Olam backed and incubated app-based platform for Indian farmers with over 10 million users. The platform today serves farmers through features like real-time crop price data, personalised crop planning, crop health diagnostics and community interaction platforms. Post-acquisition, DeHaat will serve an overall base of over 12 million farmers across the country.
Ramanarayanan Mahadevan, CEO, Jiva AG PTE said, “At AgriCentral, our mission has always been to leverage technology to enhance the lives of Indian farmers, and we take immense pride in having reached over 10 million farmers through our platform. I am confident that DeHaat will further scale the impact, providing farmers on the AgriCentral platform with better access to a comprehensive range of agricultural value chain services.”